CREATIVITY

Creativity was natural to us as children. What we created back then was probably only significant to us, and maybe a few bemused family members – but it was still creativity. Today we need that creativity for constructive ends; we need to make our creations relevant for a target audience. Encourage creativity: Only watch film…

Photography for Indoors

Prospective buyers are looking through many property photos. If you want your property to be noticed you need to present the best images possible.   Use a wide angle lens for emphasizing space. A narrow shot makes the room look small. Look at High Dynamic range photography (HDR). This takes several images and combines them…

Psychology and the Advertising Image

Psychology in advertising should only be used in a legally and ethically manner.   Emotion is more important than practical function of a product when advertising, though the product will have to fulfil its promise by living up to consumer expectations. ┬áThis means showing the benefits of a product and not its specifications or features….